Top Shop Egypt – Facebook
Top Shop Egypt brought a large stock of home appliances and smartphones. They needed to promote their products across Facebook to get more sales within a limited timeline. They also needed to reach audiences beyond their branches area because they provide delivery service.
What I Did?
I studied different products that Top Shop Egypt wanted to promote and determine the target audience for each type of products.
Then, I prepared the content strategy (including the graphic designs) which involves 2 types of content:
1- Sale-Directed Content.
2- Brand Awareness-Directed Content.
I launched many Facebook ad campaigns, observed their progress, and enhanced them continuously to achieve the best ROI.
Results
300%
sales increase comparing to previous 2 months
160%
increase in page fans comparing to previous 2 months
220%
posts engagement increase comparing to previous 2 months
