Sports Inc. – Facebook
Sports Inc had difficulties selling their products whether in B2C or B2B market. They offer high-quality swimming equipment and training devices for both professional and amateur swimmers.
They needed to reach certain segment of the audience and convince them to buy their products. They also needed to spread awareness of swimming sport and the importance of swimming equipment for swimmers.
What I Did?
I studied different products that Sports Inc offers and determine the target audience for each type of products. Mainly, they have 2 types of products, one for the B2C market, the other for the B2C market.
After identifying the buyer persona(s) in each market, I prepared the right plan to reach and attract the target audience utilizing both organic and paid Facebook marketing tools.
I launched many Facebook ad campaigns, observed their progress, and enhanced them to achieve the best ROI.
Results
300%
sales increase comparing to previous 3 months
200%
increase in page fans comparing to previous 3 months
180%
posts engagement increase comparing to previous 3 months
