[table “16” not found /]
IEREK - Facebook - heshamhamdy,net

IEREK wanted to maximize the participants in their international scientific conferences and workshops. They also wanted to increase their brand awareness and grow their fan base on Facebook.

They need to reach the target audience across the globe. The problem is that the target audience differs from a conference/workshop to another according to theme and field of each conference/workshop.

What I Did?

I studied different conferences/workshops that IEREK offers and determine the target audience for each conference/workshop. Then, identified the buyer persona(s) for each conference/workshop.

I prepared the right plan to reach and attract the target audience utilizing both organic and paid Facebook marketing tools.

I launched many Facebook ad campaigns, observed their progress, and enhanced them to achieve the best ROI.

Results

500+%

increase in conversion rate comparing to previous period

350%

increase in page fans comparing to previous period

200%

posts engagement increase comparing to previous period